The Suppression of Human Potential

A jewelry designer just told me she spends 22 hours a week on "business operations" and 4 hours creating. I wanted to scream.

The Moment

She wasn't complaining. She thought this was normal. Expected. The price of entrepreneurship.

Tuesday mornings fighting with Shopify plugins. Wednesday afternoons manually calculating shipping costs for 12 different zones. Friday nights reconciling payments in three different systems that don't talk to each other.

But I saw something else: the systematic suppression of human creativity.

The Real Crime

We've convinced artists that being bad at Excel means they deserve to fail.

The venture capitalist who's never shipped a product lectures about "execution." The business coach sells $2,000 courses on "scaling" to people who just want to sell pottery.

Meanwhile, the most valuable resource on Earth—human creativity—gets buried under operational bullshit.

The Breaking Point

I couldn't unsee it. Every creator I met was the same story. Different products, identical prison.

The gadget inventor spending more time on Facebook ads than prototyping. The baker becoming a shipping expert instead of perfecting recipes. The artist learning tax codes instead of pushing boundaries.

95% failure rate. And we call it "market dynamics."

What I Realized

This isn't a business problem. It's an infrastructure problem.

The distance between imagination and income shouldn't require an MBA and 40-hour weeks of administrative hell. A single mom with a great idea should be able to compete with billion-dollar companies.

The best products should win. Not the best operational managers.

The Vision

So I wrote it all down. Not just the problem. The solution. The world we're building.

Where having an idea IS the business plan. Where creators create, and everything else just... happens.

This isn't fantasy. This is inevitable.

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Read the full vision: Vend Manifesto